Henying Consultancy Tianjin

Henying provides Strategy and Operations services to a wide variety of industry segments including, Agriculture, Technology Hardware, Retail and Financial Services.

 

Marketing

In today’s intensely competitive global market it has become vital for companies to improve their business operations. We strive to become an integrated partner with our clients to enable them to succeed in their business objectives and initiatives. We focus on assisting our international clients in developing effective marketing strategies that align with their company’s structure and helping them identify cultural distinctions that may affect their market entry opportunities and may persuade them to make use of country-specific marketing tools.

Our international clients focus mainly on online marketing tools to enter the Chinese market. We critically analyze which types of digital distribution platforms are best suitable to meet their objectives and operational plans. Our research strategies provide pragmatic solutions, e.g. business climate improvements and coaching programs on intercultural communication, to increase opportunities to capitalize on emerging markets and experience growth.

Our Chinese clients seek consultation on branding differentiation strategies to successfully enter markets outside their national borders. They give us great discretion to determine (online) branding methods and reinforce brand images for their companies. We also focus on developing innovative strategies and examining company structures to prepare domestic businesses for the challenges they may face during these times of economic uncertainty.

Trade fair

The emerging market of China offers exciting opportunities but also daunting challenges and risks. Trade fairs are major venues for foreign investors to encounter potential Chinese and/or local business partners, (re)evaluate their business strategies and risk assessment policies.

We have the ability to reshape and develop operational strategies and empower transformative changes. Henying Consultancy works collaboratively with its clients to maximize the outcome of their performances during business meetings and international conferences. Clients (and their staff) are educated about the business culture in China and abroad. We focus on developing intercultural communication skills, identifying cultural barriers and studying all technical aspects (e.g. applicable laws and regulations, tax issues and administration) that may influence any business transaction.

Project Management

Effective project management tools and techniques are crucial to successfully coordinate and execute projects. Most of our global clients strive to establish an office in China and seek our assistance in developing adequate project management plans. Our project management services vary from providing executive management support in the process of establishing an office in China, from acting as an intermediate to manage a project’s resources, to developing and implementing guidelines, standards and reports to complete a project in a timely manner.

Business Consultancy

Our consultancy practices focus on helping clients make their (growth) strategies, project plans, operational strategies and strategic planning goals a reality. We coordinate the development of business strategy plans that provide executives with effective and efficient tools to navigate through the countless and complex challenges that some markets such as China pose.

Trade Missions

We can take care of every aspect of a client’s trade mission in China, such as: obtaining Chinese visa; taking care of transportation from and to the airport; taking care of the matchmaking process between them and their potential Chinese partner; providing transportation to the offices of potential business partners; arranging meetings with local and regional authorities and institutions such as banks and the Chamber of Commerce and arranging the reception during the stay in China.

Translation

We can take care of every aspect of a client’s trade mission in China, such as: obtaining Chinese visa; taking care of transportation from and to the airport; taking care of the matchmaking process between them and their potential Chinese partner; providing transportation to the offices of potential business partners; arranging meetings with local and regional authorities and institutions such as banks and the Chamber of Commerce and arranging the reception during the stay in China.